I wish i'd read reviews..feel so cheated/angry/shocked as my hair is a dark dull mess. It's nothing like the shade on box & it was a lovely pale blonde..just wanted more the colour on box. I've lost my expensive hi lights & left with a muddy dull mess...

Wishing I had read the reviews beforehand as my hair came out a dull ash brown colour NOTHING like the advertised colour. Very disappointed, my hair came out darker than it was in the first place !!

Warning do not use this product if you want a glowing nice bright blonde it came out NOTHING compared to the picture it came out a dark dull ash browny blonde I know everyone is different but my hair was brighter before hand very disappointed I used a...

I bought two packs, dyed my hair and it did nothing, in fact it made by blonde highlights darker :( then dyed someone else's hair who is naturally medium blonde and it went ginger, although it was good coverage and looked fine, but was not the colour...