My hair is a light brown/ dark blonde colour. Put this on for the full develolment time and it hardly even lightened at all. It went an orange/ ginger colour. For this to work you would have to leave it on for hours.

My hair is naturally a mousey brown, dark blonde, as a child I was naturally platinum. According to the shades on the box my natural colour is well within the lifting capabilities of this dye, and should have achieved a pearly blonde. After applying...

I bought this product a week ago and it went on really easily, thought it had done a really good job because it eradicated my black roots, however, when I woke up the next day it had made them an awful orange colour. I tried two different toners the...

absolute rubbish, they've changed the formula and now it turns your hair bright orange instead of blonde. absolutely appalling. AVOID

I've been bleaching my hair on and off for nearly 10 years now, I thought I'd try this out to touch up my roots and lighten the rest of my hair, and it has turned my hair a pale green colour. It'll probably wash out in a couple of washes but it's quite...