Samsung S90C (2023) Series

Capable of a bright HDR performance ; Fuss free set-up ; Excellent gaming performance ; More responsive smart interface

Lacklustre audio ; Rivals capable of more nuance and subtlety with HDR content ; Red push to complexions ; Black levels look grey in bright rooms

The Samsung S90C OLED is a little underwhelming in terms of picture and sound. Though it can deliver high levels of brightness with HDR content, rivals produce a more natural and nuanced performance than Samsung’s entry-level OLED can.

Wide, accurate colors ; Bright for an OLED TV ; Lowest input lag we've measured ; Solar-rechargeable remote

Tizen Smart TV platform remains awkward ; No Dolby Vision

The Samsung S90C TV has the lowest input lag we've tested and produces a bright, colorful picture while costing significantly less than some other high-end OLED models.

Stunningly bright, contrast-rich pictures ; Excellent gaming support ; Great value for QD-OLED

No Dolby Vision support ; The S95C and LG G3 are brighter ; The S95C sounds better

The Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. While this means it loses some brightness compared with its flagship S95C sibling, it feels like anything but a poor relation. You get high-end pictures, great...

Bright, high-contrast, very accomplished images ; Reasonably full-range, robust & balanced sound ; Slim, good-looking design ; Cheaper than S95C

No Dolby Vision HDR ; Upscaling has its limits ; Less brightness than S95C ; Smart TV interface is lethargic

Having seen the light where OLED technology is concerned, Samsung is busy making strides - the S90C is all the evidence you need. Overlook its tardy Smart TV interface and the ongoing lack of Dolby Vision HDR, and everything else about this TV will...

Confident, convincing and absorbing picture quality ; Surprisingly accomplished sound ; Good-looking and well made

No Dolby Vision HDR ; Smart TV interface takes its time ; Plenty of competition

Samsung has seen the OLED light – and it is good

Its enhanced brightness and generally deft color handling (well, outside of Standard mode) craft a picture that’s almost as good as you’ll see from sets that cost $1,000 more, and its other features, including an ATSC 3.0 tuner and tons of...

Confident, convincing and absorbing picture quality ; Surprisingly accomplished sound ; Good-looking and well made

No Dolby Vision HDR ; Smart TV interface takes its time ; Plenty of competition

Samsung has seen the OLED light – and it is good